Aespa's Impact Unveiled
This publication shows the dynamic world of K-pop group Aespa, exploring their groundbreaking concept by merging real members with virtual counterparts. This innovative approach marks a bold shift in K-pop, introducing audiences to an alternate reality where human and AI personas coexist. The design concept of this publication is to do the same, where there is the merging and shifts of real-world and virtual world concepts, all through a sci-fi and cyber lens.
The main body text is set in OCR A Extended, giving the design a computerized feel. There is a shift from real world to virtual, and then back to real world; this shift is indicated through color, type treatment, imagery, and also the context of content. The pages are decorated with other mixed typography, overlapping imagery, and galactic motifs to embody the world of Aespa.
View the full publication HERE .
visual studies
