AESPA'S IMPACT UNVEILED
⭐: This publication covers the dynamic world of the K-pop group Aespa, exploring their groundbreaking concept, rapid rise, and achievements. Aespa merges real members with virtual counterparts, which marks a bold shift in K-pop, introducing audiences to an alternate reality where human and AI personas coexist, adding depth to the group’s narrative and branding. The publication examines their unique concept: duality, connection, and the merging of reality and virtuality.
Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
PAGE SPREADS
PRINTED COMPOSITION & BINDING
For this publication's physical make-up: the cover uses a reflective mirror cardstock, which includes a cut-out design of Aespa's album art(front) and an engraving that calls to the inside cover typography(back). The material connects to Aespa's use of chrome and metallic elements in their concept. Everything is then bound by a white spiral, as Aespa has also used spiral binding for their albums as well.
ALL PAGES' THUMBNAILS
view full publication HERE
