Blaze
"Blaze" is a conceptual event by Puma that celebrates AAPI Heritage Month. Its branding is celebratory, bright, and daring, and this identity deck outlines the visual and communication standards for it. Blaze highlights the skills and achievements of Asian dancers and athletes, aligning with Puma’s commitment to diversity and representation in sports and culture.
View full identity guidelines deck HERE.
Highlighted slides of the identity brand deck.
Application
